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DEVELOPER UTILITY

UTM Campaign URL Builder

Standardize tracking parameters so Google Analytics and other tools attribute traffic cleanly.

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What are UTM parameters?

Query parameters like utm_source and utm_medium tell analytics products where clicks originated. Consistent naming avoids fragmented reports.

How to use this tool

Fill campaign fields. Preview the final URL. Copy into your ad platforms or email tools. Keep a team style guide.

Use cases

Paid social landing pages, newsletter links, partner co-marketing, QA of tracking before launch.

Privacy and security

Editor and conversion workflows run in your browser without uploading your content to our servers for those steps. Clear sensitive data when you finish, especially on shared machines.

Frequently asked questions

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Campaign URL Builder

Build URLs with UTM parameters to track your marketing campaigns in Google Analytics.

Enter the full URL of the page you want to link to
The referrer: google, newsletter, facebook, etc.
Marketing medium: cpc, email, social, banner, etc.
Product, promo code, or slogan: spring_sale, product_launch, etc.
Identify paid keywords: running shoes, best headphones, etc.
Differentiate ads or links: logolink, textlink, banner, etc.

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags you add to URLs to track the effectiveness of your marketing campaigns in Google Analytics. They help you identify which sources, mediums, and campaigns are driving traffic to your website.

Required Parameters

  • utm_source: Identifies the referrer (e.g., 'google', 'newsletter', 'facebook')
  • utm_medium: Specifies the marketing medium (e.g., 'cpc', 'email', 'social')
  • utm_campaign: Names the specific campaign (e.g., 'spring_sale', 'product_launch')

Optional Parameters

  • utm_term: Used for paid search to note the keywords for the ad
  • utm_content: Differentiates ads or links that point to the same URL (useful for A/B testing)

How to Use Campaign URLs

Step-by-Step Guide

  1. Enter your website URL in the "Website URL" field
  2. Fill in the required UTM parameters (Source, Medium, Campaign)
  3. Optionally add Term and Content parameters
  4. Click "Generate Campaign URL" to create your tracking URL
  5. Copy the generated URL and use it in your marketing campaigns
  6. View the results in Google Analytics under Acquisition → Campaigns

Best Practices

  • Use consistent naming conventions across campaigns
  • Use lowercase letters and underscores instead of spaces
  • Keep parameter values concise and descriptive
  • Test your URLs before launching campaigns
  • Document your UTM parameter structure for your team